FASHION DESIGNERS URGED TO PRACTICE SUSTAINABLE FASHION

 Story by : Jennifer Mensah



A climate activist and fashion designer Kimberly Rebecca 
Dzifa has emphasized on the need to switch to sustainable fast fashion to save the climate  

According to her, regulations must be enforced to control how much clothes must be produced and the fashion designers should be made to state the lifeline of each outfit they produce.

Dzifa, further explained fast fashion as the use of textiles to produce cheap clothes in excesses; she therefore termed fast fashion as “thrift”.

“To ensure sustainable fast fashion, fashion designers must use durable textiles to produce expensive and long lasting clothes so that consumers will not purchase and discard after a short period of time,” Dzifa said.

She again stressed on practicing clothe swap, reusing and recycling of used and unwanted clothes into other useful things instead of throwing them away into landfills and other places in the environment.

In an interview with some women in Accra Kantamanto market who sell clothes in bail, they explained that the excess clothes left are sold at cheaper prices in order to clear them from their shops and other times are reused in making dolls or rugs.


Practicing sustainable fast fashion according to Dzifa will go a way to reduce the impact of fast fashion on climate change because discarded clothes and textiles on landfills take a long time to deplete therefore causing harm to the environment.

BACKGROUND

Climate change is termed as the long term shift in temperatures and weather patterns due to natural occurrences and human activities. Some activities of man includes; transportation, agriculture, building and the fashion industry as well.

The fashion industry according to Mary Catt (September 2023), is known to be the 3rd highest global producer of green house gases. Fast fashion emerged as a result of the high demand for new designs of clothes each day from the fashion industry. Fashion designers in their quest to meet these demands end up not using fabrics that do not last long for the mass production of clothes.


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